Hey, I'm Brad.

A digital advertising leader with 10+ years driving revenue growth at platforms like Twitter, TikTok, and The Trade Desk — helping Fortune 500 brands unlock opportunities across programmatic, social, and emerging media.

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Brad Malach
About Me

Advertising leader with a passion for what's next.

I've spent over a decade at the intersection of advertising, technology, and media — managing $25M+ portfolios at The Trade Desk, TikTok, and Twitter, and partnering closely with Fortune 500 brands and agencies to unlock opportunities across programmatic, social, and emerging media.

I'm known for building strong relationships and launching first-to-market executions, consistently exceeding targets by pairing data-driven insights with creative storytelling. I'm passionate about helping brands connect authentically with audiences in ways that actually move the needle.

Currently, I'm exploring new full-time opportunities while freelancing, experimenting with AI tools, and writing a Substack on advertising, technology, and culture. When I'm not working, I'm on the golf course, trying new recipes, or hunting down Chicago's best restaurants with my wife.

$25M+
Annual portfolios managed
10+
Years in ad tech & media
50+
Fortune 500 brand partnerships
Career

Where I've made an impact

The Trade Desk
The Trade Desk
Programmatic · Connected TV · Omnichannel
2024 — 2025
Account Executive, Independent Agencies
  • Developed and led partnerships with 50+ brand advertisers, educating them on Connected TV (CTV) advertising solutions
  • Successfully integrated CTV into clients' omnichannel strategies, including launching the first-to-market Netflix programmatic offering
  • Led go-to-market planning for 2024 Paris Olympics campaigns across key Fortune 500 accounts
Selected work
📺
Netflix Programmatic
Launched TTD's first-to-market programmatic offering on Netflix
🏅
Paris 2024 Olympics
Planned cross-channel CTV campaigns around the Games
TikTok
TikTok
Pharma · CPG · Brand Partnerships
2023
Client Partner, Brand Partnerships
  • Led Abbott as the first Pharma advertiser to leverage TikTok Pulse during the Super Bowl
  • Launched Abbott Nutrition brands on the platform with conversion-focused strategies that delivered exceptional Back-to-School results
  • Partnered with Fortune 500 CPG and healthcare brands on full-funnel creator-led campaigns
Selected work
🏈
Abbott × Super Bowl
First Pharma brand on TikTok Pulse during the Big Game
🥣
Abbott Nutrition
Conversion-focused launch for Back-to-School season
Twitter
Twitter
Live Sports · Custom Sponsorships · Branded Content
2015 — 2023
Senior Account Manager, Brand Partnerships
  • Managed campaign strategy, execution, and performance for Molson Coors, Constellation Brands, Mark Anthony Brands, and Beam Suntory by working directly with client and agency partners. Drove revenue against $18M in annual spend
  • Served as expert in campaign measurement across Brand Lift studies, Conversion Lift Studies, and Conversation Analysis, while leading strategy on delivering results
  • Oversaw day-to-day campaign management for full-funnel campaign initiatives across mid-market portfolio of brands, while acting as the lead seller on specific lines of business
  • Collaborated with XFN teams including Creative Strategy, Ad Operations, Performance Specialists, Sales Operations, and Content Partnerships
  • Drove adoption of new products by building trust with key stakeholders and highlighting areas of opportunity relevant to their business
Selected work
🏈
Ford × NFL TNF
First advertiser on Twitter's Thursday Night Football stream
🏟️
Maytag × Stadium
Custom college football sponsorship for Millennial homeowners
🤖
Kroger Chefbot
Twitter-first AI recipe tool powered by user photos
🧻
Cottonelle #ShareASquare
Pandemic-era community campaign — brand's most successful ever

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